Fukubukuro 福袋 “Luck Bag” Is A Japanese Tradition

Posted on Updated on

Photo Credit: animeshape.com

Fukubukuro 福袋 “lucky bag” is a grab bag filled with random items; traditionally on sale for 50% or more off the regular prices on New Year’s Day in Japan. These items would be bagged and ready for thousands of Japanese shoppers lining-up early in the morning on January 1st to hunt for the goodies at department stores and various shopping outlets.

According to Wiki, Fukubukuro was invented by Ginza’s Matsuya Department Store in late Meiji period (1868-1912) and has since become a widespread custom in Japan. The practice was first used to offload excess merchandises, but has now evolved into marketing and branding campaigns.

The custom is huge here in Hawaii; ionasiatrend.com tells us where.

Advertisements

One thought on “Fukubukuro 福袋 “Luck Bag” Is A Japanese Tradition

    fort collins bridal shops said:
    January 7, 2014 at 10:38 am

    I genuinely prize your piece of work, Great post.

    Like

What Do You Think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s